FIA February 5, 2014 press release:
Mahindra Racing unveil team livery at Delhi Motor Show
Delhi|05 Feb 14
Indian-based Formula E Team Mahindra Racing has today (5, February) taken the wraps off its official team livery during the opening day of the Delhi Motor Show.
In front of a packed crowd of invited guests and media, the electric vehicle maker revealed a striking red and white colour scheme for its fully-electric SRT_01E race car which will compete in the forthcoming FIA Formula E Championship.
Mahindra Racing is one of 10 teams to have signed up to the new electric race series which begins in Beijing in September. Led by Team Principal Dilbagh Gill, the Mumbai outfit is no stranger to international motorsport competing in the MotoGP™ World Championship.
Formula E marks their first foray into single-seater racing but being a division of the $16.2 billion multinational Mahindra Group, they are looking forward to the challenge. “We strongly believe that Formula E can provide an excellent global showcase for our electric vehicle technology,” said Mr Anand Mahindra, Chairman and Managing Director of Mahindra Group. “With advanced operations and expertise in electronics, IT, automotive technologies and manufacturing, we are already seeing the fusion of this technology into our electric vehicle operations. Racing will further accelerate that trend while Formula E is set to raise awareness globally about the benefits of electric vehicles.”
As well as the unveiling the team’s racing colours, the event also saw Mahindra showcase a range of electric vehicles. "We have been working a lot on next generation electric vehicle technologies, which we will be showcasing in the five products we will display at the Auto Expo," said Mahindra Reva Founder and CEO Chetan Maini. "Our aim has been to trickle down technology from such Formula E cars for commercial use and we are hopeful that in the next few years there will be a lot of cross pollination of technology," he added.
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